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Modern consumers are fickle. They are constantly in search of the best deals. They also have limited attention spans and extraordinarily high expectations. This is because the web has made it possible for the average buyer to identify the lowest prices and the services and products with the best value within a very limited amount of time. Following are several reasons why high-quality and personable content may be the very best way to capture and keep the attention of your targeted audience.

Do you know how much time your customers actually spend online? A Google search will prove that 97% of consumers search for products and businesses online. If your customers are online, then you should be, too.

The decade and a half has completely changed the way companies invest their marketing dollars. Most online marketing companies invest a small percentage in traditional media outlets to sell their products to their targeted customers and markets. But the largest slice of the marketing budget pie is invested in powerful and customized digital marketing solutions. Marketers want to communicate directly with their consumers by following them online and establishing contact with them more directly through websites, apps, social media, and the likes.

Effective landing pages are also referred to as lead capture pages, or squeeze pages most people will refer to them as the same thing and basically they are, but there are a few subtle differences which are significant in the way they are used in promotions. Generally the landing page, capture page or squeeze page would be a one page website that is designed to gather contact details from the potential customer for product, opportunity or service probably the main difference would be the amount of information you need from the client.

If you are just starting out as a digital marketer, you may be finding it hard to know where to get started. As a matter of fact, most beginners think that it has to be a big lengthy report, but it doesn’t have to be. You can just create a summary of the lengthy report. While having a digital marketing strategy in place is a great idea, most marketers underestimate its importance, and many firms don’t have a good marketing plan at all. If you think digital marketing is not for you, you may want to read the 10 good reasons that will change your mind. Read on to know more.