Don’t Settle for Embracing Consensus
Cialdini’s influence principle of Consensus works. If a prospect knows other people think you’re amazing, they’re practically a client. But you can do so much more with it.It’s Like, You Know, Such a Client Magnet, or Whatever
The key to using Liking – one of Cialdini’s influence principles – is to stand out with your content marketing. Here’s how to turn away haters and attract good clients.Your Consistency Inspires Their Consistency
Cialdini teaches us Consistency is a key influence principle. By being consistent in your content marketing, you invite them to be consistent towards you.Why True Leaders (and Marketers) “Overcommunicate”
The Cialdini influence principle of Authority requires you to become a leader. Let me show you how overcommunicating makes you someone clients trust.How a Flood of Content Creates a Sense of Scarcity
Cialdini talks about how we want things that are rare – the Scarcity principle. You can not only make services scarce but, if you do it right, your marketing, too.