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With a landing page, simply put, is the way that gets traffic from anywhere other than the same pages on your site – hence the name landing. These days, people intuitively understand that when searching the web, the site whose description most closely matches their search is likely to be the winner. And when you’re paying for clicks – you’re losing money every time a customer goes elsewhere. So today I will summarize some tips how to write an effective landing page.

Having a good content marketing campaign usually means following tried-and-tested procedures and tips and avoiding mistakes that will have negative effects on your strategy or plan. If it’s your first time to start or take on a content marketing campaign, below are the mistakes you need to avoid.

The app creation business continues to see significant growth with app revenue expected to reach in the region of $75 billion by 2017. If you wish to join the long list of aspiring entrepreneurs and release an app to the global audience, it is essential to know how to monetize it.

With so many app developers out there, it can be different for the newly released apps to achieve success with many getting lost in this busy market. With the high competition in this market, there are many developers that are concerned the marketing costs could be higher than the amount created by the app.

With several million apps already available to download in the app stores, it may seem like it will be a difficult process to get your app discovered and achieve the desired success. If planning to launch a new app in the future, it certainly helps to have a basic understanding of how to best market the app.