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Are you failing at producing and marketing quality content? I’m here to share with you the 6 stages of becoming a successful Content Marketer…

Market segmentation can simply be defined as the marketing strategy that involves dividing a broad market into different subset groups of consumers who have common needs as well as priorities and then designing and implementing strategies in order to target their needs and also desires through media channels and other touch points that allow easier access to them. Market segmentation is of great importance for the companies serving larger markets. Consumer segmentation similarly is the process of classifying people into groups that do have some set of similar characteristics thus resulting…

Since the web is available just about everywhere in the world, the entire planet can provide potential sales. You don’t have to be a technical expert to start your own online business. Here are the 5 steps to follow.

I was thinking the other day about how many lies there are compared to how many truths there are. If you take 1 million net-workers and give them a failure rate of 99%, then 990,000 will fail or you could have said, “Believed the Lie’ that they would make money on the internet.” They 990,000 failed to make a profit. Only 10,000 made money.

For some time, there has been increasing talk of a need for a ‘post-digital marketing world’ where the use of digital media and technology in marketing has become so ubiquitous we no longer complete separate “digital marketing activities” since they should be fully integrated and simply part of marketing. This thinking is partly driven by changes in consumer media consumption where they continue to consume content in different formats without consciously thinking about which devices or channels. The ‘post-digital’ thinking is also driven by problems of managing marketing activities in a business where a common problem with upskilling…