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Naked web marketing is about being lighter by revealing our true self as a small business owner while shedding the heavy work of pretentious marketing. Web marketing blows every other marketing medium out of the water when we see the real potential. When we focus on our own business we get bogged down, but when we focus on our market we grow, then we learn more and we grow some more.

Many people who have small businesses have never considered internet marketing or website design. Most small businesses have no idea what they need to do in order to get a website, get it up and running, and maintain the site. They often think that these are items that only larger businesses with larger budgets can have websites or need internet marketing.

There are a lot of self-styled internet marketing experts out there. Some of them know what they are doing, others know bits of what they’re supposed to be doing and make the rest up as they go along. And yet others just hope you won’t notice their pitfalls before you’ve paid them enough money!

Probably the biggest single problem faced by newbies (and sometimes even not-so-newbies) to internet marketing is to know who to listen to. There are so many people who claim to be experts, often with convincing proof in the form of screen shots and testimonials. Not to mention professionally written sales pages that can sell the internet marketing equivalent of ice to Eskimos.

It is clear when running a business online that online marketing rules have totally changed the way people do business these days. Both individuals and business owners have changed the way they purchase products and conduct business in the online world. According to online marketing experts, prominent search engines are the most targeted way qualified prospects would find what you are offering. Therefore, your website or blog is seen as the most important tool to attract and convert interested prospects into leads.