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When considering how to attract customers to a business with a local customer base it is important to focus marketing effort only on those local prospects and not try to cast the net too widely. Fortunately, there are now a number of low cost (sometimes free) local marketing tools available.

Due to the low set-up costs, the internet is an easy place to set up a new business from home as compared to a traditional ‘bricks and mortar’ business. But where do you start?

I’ve been in the internet/affiliate marketing game now for several years. One big thing that I’ve learned in this business is how important it is to diversify your earnings through several different streams. So many people make the mistake of focusing too much on one particular method.

Email marketing is as old as the internet itself. It will work well into the future because it’s an established marketing method. The fact that people want the information you’re sending them is the reason it’s so effective. This is why it’s known as permission marketing. Individuals grant you permission to receive emails from you. They’re interested in hearing what you have to say about your niche.

There are 3 underrated elements every Internet marketer should use if they want to start building and growing their business. All these 3 can be competitive advantages on their own, but combine together, they are exponentially more powerful.