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Specific earnings and income claims entice the customer. Typically, these claims are made in connection with offering business opportunities and with MLM plans online. Misleading earnings or income claims are deceptive and illegal under the FTC Act and state laws! Learn more about making earnings and income claims and how to use qualifying disclaimers on your website.

Most email users and web hosting customers think that their hosting service does not have the ability to track or read their emails. This article clarifies this myth and reveals more about the user data that web hosts have access to.

Perhaps the single biggest headache for many Internet marketers and advertisers has been figuring out how to comply with the FTC disclosure requirements regarding ‘average results’ with their customer testimonials. Most Internet businesses use some type of customer review or feedback to promote their products, including direct customer testimonials. But, the FTC laws have changed regarding how your business must now disclose average results!

Our online blogs and articles create an image of us in the eyes of the consumer. This article discusses the importance of proofreading extensively before publishing.

I recently held a 2 day event at my country club for some clients. I started out the weekend by sharing 47 tips I’ve learned from experience to be successful and in this article, I’d like to share some of the highlights of that conversation.