How One Brand Slipped Past the Olympic Brand Police
Did you notice how many Olympic athletes were seen sporting fancy headphones as they showed up to compete? Although it’s not unusual for athletes to use headphones to get in the zone, what was unusual was the extreme popularity of one brand that was not an official Olympic sponsor. Let’s take a look at how one company scored hundreds of millions of dollars’ worth of publicity and endorsements for practically nothing.
5 Qualities Your Next Business Coach Should PossessIf you have a desire to build a solid, thriving business, you’ve (or at least you will) likely conclude that you can’t do it by yourself. I think we can agree that it’s safe to say that you will need to engage someone else to review your picture. Enter a coach.
Critical Social Marketing Strategies To Use NowSocial marketing is one of the most popular ways to market your website. Top social sites include Google+, Facebook, LinkedIn, and Pinterest. If you want to increase traffic and sales to your business, a social marketing campaign is essential.
Using Paid Marketing To Promote Your SiteIf you are a website owner and need to spread the word about your product and gain sales, then attracting the right audience is essential. When you are launching a new website or maybe a new promotion and need to immediately drive traffic to it then paid traffic is by far the best option.
The Myth Keeping Businesses From Bigger GrowthReal, sustained business growth is not the result of luck any more than business stagnation and decline are the result of bad luck. It is through our actions, or inactions, that we create our own luck. Big growth doesn’t just happen. It is the very predictable result that comes from developing and executing a smart business strategy.
