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There are many things that need to be considered when you own and operate a business. You should never overlook your existing customers in favor of taking care of those that are new. After all, it is estimated that 80% of all of your business is going to take place with only 20% of your customers. Quite simply, if you are ignoring your existing customers, you are leaving a lot of money on the table.

A passive income business can solve your problems of working many hours per week for very little money. A passive income is one where you can continue to make money each month, rather than just selling a product one time.

Marketing for your business is a consistent and ongoing thing for it to create the maximum amount of awareness and publicity. As you must already know, marketing can be a pretty expensive activity. However, did you know that there are several marketing tools you can use which have nothing to do with public relations, advertising or hiring a marketing team? Yes, that’s right. Once you start learning more about such marketing tools and using a wide variety of tools for the promotion of your business, your reliance on paid marketing campaigns will become lesser and lead to higher profits. This article will discuss a few marketing tools that the corporate world swear by. The broader mix of tools you use, the better off you will be.

Internet marketing is something no one with a business can afford to ignore in today’s world. With more people around the world logging on to the internet for information and entertainment every passing day, it is not unusual to find businesses stressing on internet marketing for promoting their businesses. If you own a small or medium-sized business and want to invest in internet marketing, the following tips are sure to help you.

Owners of most small businesses do not think they have any money to market themselves. They are of the opinion that marketing is advertising and everyone knows that advertising requires a substantial amount of money. Yes, advertising is an important part of marketing but it is not everything. There are several things that small businesses can do to market themselves at little or no cost. Marketing is something that should lead to an increase in visibility and attractiveness among potential customers. Do not make the mistake of not having a marketing strategy at all. Without a proper marketing strategy, your business may end up offering the best goods or services and yet not be something anyone has ever heard about. You could actually go bankrupt. So include marketing in your budget. This article lists 4 great tips for small business on how to go about doing marketing in a budget-friendly manner.