Selling Services: What “Benefits” Do You Deliver?
Sell services? What makes your business better than the thousands of other businesses selling the same services? Why should I call your company? Website visitors want to know one thing: What’s in it for me? Tell them that, quickly, and more visitors will stay on your website longer. Benefits sell. Hype doesn’t.
Using Double Motive MarketingOver the last few weeks I have been introduced to a few companies that seem to be hitting a bit of a brick wall when it comes to social media marketing. What is causing the brick wall to form and what solution is there?
Press Release Marketing For Reputation ManagementMany people are shocked by the sudden appearance of damaging information in the search engines. Even if these reports are not true, they will still be on the Internet.
When Is A Web Consultant Not A Web ConsultantA web consultant won’t be selling design services when they need to be advising you of the conflict of interest already inherent within the web design industry. Web consulting consists of removing any technical language that blocks a clear vision for running a web business. A consultant will explain the difference between building a web design and building a web business.
You Want Web Traffic – But What Kind? Part 2Creating a web site for a market that wants to learn holds something for the whole market no matter where they are in the buying cycle. There is a challenge for us to pack a lot of information in our pages and only show the tip of the iceberg, so-to-speak, and then deliver more info as it is needed. But not having that information is unacceptable.
