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What is the purpose of your website? Is it to monetize or be nice? The number one goal of your website should be to capture leads. It will enable you to laser-target the people who are most likely to spend money on your products and services.

Love it or don’t look at it seems to be the two opposing sentiments when it comes to website analytics. Serious marketers who are heavily into measuring and testing advertising results, love the Internet because of the vast amount of information that is available when it comes to direct response advertising. It is this same, almost infinite amount of information that is a big part of why most small businesses don’t look at their web analytics very much, if at all. Feeling overwhelmed by all of the information in their analytics software, they aren’t sure what really matters and what doesn’t. Let’s cut through the clutter and take a look at the 8 foundational web metrics that you can rely on for any website.

We all know the benefits of writing and submitting articles online. Your business and website benefits by providing useful information that your readers find helpful, and in turn, you increase your reputation as a reliable source of information in your niche. This leads to more sales, more hits on your website, and a gradual increase in overall traffic.

LinkedIn groups offer a very effective way for the small business owner to market their company and establish a relationship with potential clients. Here’s what you need to know about LinkedIn groups and why they are so important for internet marketing.

Content Marketing is great for growing your online business. But what does it really mean for speakers, authors and coaches? Find out what you need to know to make content marketing work to bring your clients and cash. And how to avoid wasting time and money.