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Online content comes in many forms. There is the static webpage copy that ticks the boxes of on and off-page SEO, case studies, testimonials, product listings and blogs. It also comes in the form of video, podcasts, webinars and social media outreach. Online content is everything to the web marketing of a brand.

While surfing the net, you’ll often stumble upon numerous failed attempts at content marketing and the parameter of measuring the letdown is your lack of interest towards that content. Almost every entrepreneur would say that the main purpose of their business is to ‘sell’, which is pretty obvious, but the thing here is that to sell your product or service you don’t necessarily have to keep pouncing upon your audience and bombard them with your sales pitch.

It has been a busy phase for the search engine optimization, content marketing, and digital marketers. Google punched everyone by announcing that organic keyword data will no longer be accessible and that it has come up with the ‘Hummingbird’ update!

Creating a landing page is trickier than it seems. If you’re working in NYC, it’s important to leave it to a professional SEO company NY who knows web design and branding.

Content marketing is about creating and distributing relevant and useful subject material to appeal to, acquire, and connect with a specific target audience. Rather than trying to sell your products or services right at the first customer contact, you provide your prospective buyer with information and knowledge.