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Should You Use Images That You’ve Found on Google on Your Own Website?

It’s easy to think that almost everything on the internet is either free or at least free to use. That is a common misconception and applies to images maybe more than anything else you’re likely to encounter. Especially because Google doesn’t exactly go out of its way to tell you whether or not you can use the images it’s showing.

How to Use Vine for Your Small Business or Nonprofit

Vine is a Twitter app that allows you to deliver a video snippet to your followers. As a small business or nonprofit, this small but powerful tool can help you build your brand and spread your messages in an easy, viral way. Not sure how to get started? Start here.

How Moneyball Reminds Me Of Online Media

The value of the Moneyball story as it applies to my day-to-day job isn’t simply about the use of data analysis. The real lesson is about continually informing the decision making process we undertake to generate return from marketing investments. While the challenge of informing investment decisions has always been a part of advertising – from George Gallup introducing research techniques in the 1930s to the development of yield management tools for online publishers – it has acquired a real sense of purpose and scale through such methods as Real Time Bidding (RTB).

What You Can Expect From Guerrilla Marketers

Guerrilla marketing is a kind of in your face type of marketing where marketer would rely on either word of mouth or viral marketing to get the word out about their products or services. This form of marketing often catches people unaware as it pops in places where one would least expect it. You will find that guerrilla marketer manages to make an impression that is long-lasting as people cannot stop talking about what they just saw or heard. To pull it off would often involve using your imagination and elbow grease (hard work). This way you get to maximize your ability to get to your target market without having to spend too much.

An Insight Into Big Data

The vast amount of structured and unstructured data available both in online and offline sources, put together is called Big Data. It plays an important part in planning business strategies and making informed decisions, especially in internet marketing.

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