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Anyone who has ever started a marketing campaign can tell you that marketing is a very tricky business. However, the days when marketing was simply about throwing up a few fliers and sending out some snail mail are long gone. Today, most marketing campaigns are done on the Internet, and that is a whole other ballgame. With that being said, read on below for a few of the top things you need to know about your marketing campaign.

Most people feel data mining is intrusive, illegal and borderline creepy. Data Mining is inevitable and should be embraced instead of shunned. Consumers can use data mining to target and re-target clients when it comes to serving their target market the most relevant ads.

Review websites have been a staple part of Internet commerce since the late 90’s – for good reason; they have been designed around providing users with the ability to discern which products & vendors are actually worth using. Although the model still works today, one of the core problems it has is that the plethora of competitors that have flooded the likes of Google etc have prevented most people from actually relying on these sites to make decent money any more. Fortunately, there’s a simple solution for that (which we’ll discuss in this article). In any case, “review” sites are *still* popular and still can produce decent results… *if* you know what you’re doing.

The “sentinel” review site strategy is a new take on an old strategy; designed to showcase the way in which users are able to design an underlying way to create “review” websites for visitors online. What used to be the confines of SEO and other under-the-radar strategies is now about providing genuinely insightful content that an actual audience will benefit from. If you’re prepared to invest into your own capacities, you’ll be in a much stronger position to start earning passive income online.

Reviews and testimonies from your existing clients are extremely important for your business. People can write reviews for you whether you are selling products and/or services. The testimonials and reviews are solid evidence that you not only have those products and/or services to offer but that they are effective and valuable as well.