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Some people do not consider change to be a problem, but to others, change can be one of the worst things in the world. Despite the fact that Facebook is a free service, it can still make the news when Facebook makes major changes to their website, with strong opinions in both pro- and anti-change camps. When “timelines” were first introduced on Facebook, millions of people were even seen to join Facebook groups, demanding that the company change back to the previous format, or at least allow users the choice to keep their pages in the older format instead, rather than being forced to adopt the new one.

Having a fantastic looking website is one thing, having a highly functional website is another, and often the two things do not go hand in hand, even though they are both as important as each other if you want to have a highly successful website. As the owner or designer of a website, it is very hard to be impartial when you look at your website, as you know exactly where everything is, and exactly what the function of each button, link and picture is supposed to be.

As a web user, it is highly likely that you have visited websites in the past which have been difficult to use, ghastly to look at and have generally frustrated you at every turn. It is also highly likely that once you have visited these websites, you will aim not to go back to them, unless you really have to, because you just can’t be bothered to virtually wrestle with a website which doesn’t want to play ball.

When a company has just unveiled a new business website, they often expect to see an immediate increase in web traffic, and an influx of new business. In some cases, they may have spent a lot of money on website design and manufacture, and then spent a lot of money on search engine optimization and social media marketing to ensure that people arrive at the website.

Search engine marketing can be extremely profitable, but you must work at search engine marketing. There are a lot of tools available that will guarantee you success with your search engine marketing. These spamming tools will try to fool Google, Yahoo, and the other big engines into thinking that your pages are receiving more traffic than they are. Some people spend more money and time on a fake search engine marketing campaign than they would have spent on the real deal.