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Plastic surgery marketing in a generation of Tweeting can be a real challenge. Just a few years ago, people were willing to take the time to dig through pages of information to discover the best plastic surgeon Now, potential clients might barely glance at your page before moving on to the next one, hurrying off to another website without ever giving you a chance to show your stuff. How do you reach potential clients in a generation with a lower attention span than ever before?

As a PR professional, for years you have regularly shared content about latest company news with select media outlets read by your target customers. And you continue to do so even today. But of late your customers have been saying that they don’t know much about the company or products. Why? What’s changed?

A completely adaptable and versatile formula for successful content marketing simply doesn’t exist. Why? For all fundamental reasons why there are no two perfectly identical particles in this universe. The same principle can be applied in the world of business. No two companies are alike, even if primarily they set off from the same point, fight for the same market, and start with the same goals.

Just as products are evolving so are consumers and they have become more aware of solution selling and manufactured needs creation by the marketing and advertising industries. People will buy from corporations they trust and they are looking now beyond the products; they are looking at the corporations themselves and even more so due to the impacts of the Internet and social media, they are looking at the people they have met and now trust online to tell them which corporations and products should be trusted.

The answer is not just in PPC and SEO services, but majorly in simple, relevant and interesting content. Content is the master of online marketing…