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Having the right mindset is 80% of the battle. If you have the right mindset, you’re already 80% of the way there.

Before embarking on the long and entertaining road to building a successful mobile marketing campaign, please remember the basics. Relevancy, Privacy & Honesty are the fundamentals of communicating one-on-one with your prospects.

Choosing the right mobile marketing partner is always a difficult choice. While some clients are driven by investment, expertise or tools; the aim of this article is to shed some light on other important aspects that should influence your choice.

Web company owners and online marketers should constantly track their web traffic volume and conversions to determine the success of their marketing projects. It is useless to perform a myriad of marketing projects without the proper web traffic volumes that equate into the wanted prospective lead conversion rates which add greater sales. A typical conversion rate from any web traffic directed to the site might differ in between 1…

The on site-offshore development model has gained momentum in the past years due to many advantages. When a business is outsourced to a different company or a different team in the same organization, project management planning, resource management, the duration to complete the project, the delivery deadlines etc gets well defined and properly organized.