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In this article I am going to give you some tips on the best way to go about doing your own market research. For an online business, market research is in fact one of the easiest tasks and yet many so called marketers don’t bother – too much effort!

Online, much of your communication will be done via the written word so it pays to hone your copywriting skills! (Copywriting is also one of the most expensive things to outsource, which is another great reason to get good at the basics.) The great news is…

Do you remember that Old Wendy’s commercial “Where’s the beef? As funny as that commercial was it reminded me of just how different the hundreds of business opportunities there are on the internet. Each one offering a product or service or even both I call this “The Beef”.

In the view of rising numbers of internet users (around 300 million users by 2015) in the country, small and medium enterprises (SMEs) will vouch for online presence as digital advertising in the country is already growing by a massive 50% year on year. According to IAMAI March 2013 report, the online advertising market in FY 2012-2013 has grown to reach INR 2260 crores, which represents a y-o-y growth of 29%. It is projected that by FY 2013-2014, the size of the online advertising market in India will be INR 2,938 Crores.

In this article I am going to discuss what the differences between features and benefit. The reason is because often it can be confusing and difficult to differentiate between the two. However, when it comes to writing your sales campaign you really need to understand the difference.