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This article offers quick tips to improve a business website’s conversions simply by making a few changes to their about page. All of the tips are ethical and easy to implement.

Google has finally released the long awaited mobile update. This article gives you the low-down.

Like anything, it can be tough telling the expert from the idiot, but knowing the right questions to ask can make sure that you get the right person Obviously there’s a lot of other stuff besides these questions as these just covers the basics, but talking to someone who is brilliant at Google ads, he keeps coming across Google ad accounts that have been set up by so called experts and are just a shocking, one client had 2 different people work on his account, that £5000 was spent on in a single month… he had 5 negative keywords set up (should have been 100 as a start), he believed £3000 of that spend was completely wasted.

Private equity groups are always looking for the sure thing – it’s part of their culture. It’s not surprising they’ve been so slow to embrace Digital Transformation, but money is usually pretty conservative. So here’s a wake-up call for anyone in private equity – you need to take Digital Transformation seriously and make it one of the tools of your trade.

When you read the next sentence, which topic are we talking about, Marketing or Dating? Think of something that that makes everybody a little bit nervous, anxious, excited and hacks usually think they’re good at it, but aren’t. If you guessed dating, you’re correct. If you guessed digital marketing, you’re correct. It’s interesting how similar these two actually are, because usually, getting someone to go out on a date with you requires good marketing.