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When I meet new clients I often find that many of them have missed perhaps the most powerful marketing weapon there is. You see, we are all taught to be logical about business, to compete on price, features and how much effort we put in. These are all commendable qualities and things that can prove highly effective in marketing very well in their own right but they are all things that our competition could compete with too.

When someone makes a purchase, he or she wants to be sure that they are buying a quality service or product and that the company selling the product is reputable and trustworthy. In order to determine if a company is reliable, someone can now simply look online and determine a company’s online reputation.

Wouldn’t it be great if you could travel wherever you wanted to? What If you were told that you could be sipping a fruit cocktail in the Bahamas by starting your own website business? Now that you have perked up, let’s see how you can become your own employer and start earning more than ever before.

Most profitable businesses found on the internet all follow the same fundamental strategy in terms of using content to help improve sales! Read more to discover the 5 common yet critical components any business needs to have in place in order to survive and thrive on the internet!

Supermarket shopping has valuable lessons for online marketers. We often go in with a list to buy but end up with lots of other items. What can online business learn from impulse buying and what strategies can be put in place to maximise sales? This eight point plan outlines what today’s supermarkets do to sell you products and how the same strategies can reap rewards for your online marketing future.