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Marketing strategy plays a very imperative role in whirling a business into a successful brand. There exists a massive demand in terms of digital marketing platform in past few years but now with the advent of Digital Marketing Services, the problem has vanished as many businesses are opting for digital marketing to reach their audience.

“Content marketing doesn’t work. I have tried it and it was a waste of time, money and effort. “Perhaps you have encountered people with that opinion or are facing challenges yourself. Despite the entire buzz around content marketing, the fact is that content marketing does work if done right. So why do people say that it doesn’t work for them? The problem may not lie in the strategy but rather in the approach.

From washing machines and table lamps, retargeting company Criteo reveals that UK consumers are shifting their online spending to fresh grocery items. Online searches for kitchen staples like milk, bread, cheese and eggs have increased by 108%, which constitutes 20% of the most popular search terms from 1.5 million searches analysed across Criteo’s UK Sponsored Products. Find out what products made it to the top 10 most searchable products online.

For today’s sales force, B2B buyers are increasingly difficult to reach and engage, and cold calling response rates decrease every year. Cold calling is no longer an effective method to reach B2B executives today, but it is still all too common. Why? Because many sales organizations are stuck practicing the “proven” methodologies of the past instead of developing a sales strategy for today’s digital world. Here’s what we recommend to replace your ineffective cold call routine.

55% of B2B marketing organizations have taken the plunge and adopted marketing automation technology, and it’s easy to see why. The technology’s robust lead nurturing capabilities make it an attractive sell to marketers. However, many companies struggle to take advantage of 100% of their marketing automation investment. If you implemented marketing automation technology six or more months ago and are still only using the technology for batch email sends, you’re not alone. Here are a few steps you can take now to jump start lead nurturing and get more out of your marketing automation investment.