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Your company’s reputation is its most valuable asset. If it’s tarnished, you could lose customers and sales. This article shows how negative reviews are not always what they seem and what you can do about it.

Over the years, many changes have taken place in every aspect of life especially in business. Where once we saw small shops and small businesses owned by local families that we were familiar with; now, we find huge international chains of shopping malls and online stores everywhere.

Taking your business online and then later indulging in online marketing for promotion of your business, is one of the most commonly used techniques these days. There are thousands of marketing companies available today, who can provide solutions in the form of customized internet marketing campaigns, customized exactly as per the requirements of your company. Unfortunately, this huge number resultantly has become the cause of worry.

Most of the clients we have dealt with, have spent a lot of money on their websites, however, they are not happy with the results. The majority of these clients avoid doing anything about it since they are of the view that it will incur huge expenses and assume that working on the embetterment of a website actually means creating a new website and working from scratch.

Never underestimate the power of joint ventures as a guerrilla marketing tactic of note. Doing so will allow you to share various marketing materials, lists and even offer special promotions on bundled products or services. Forming a partnership with another business owner who has the same interests as you, but without becoming competitive is the way some guerrilla marketers operate these days.