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Many of us will spend a lot of time jumping from one opportunity online to another and like most marketers online will never make any significant income. We will quit before we give any opportunity regardless of its merit a chance to yield results. The main reason is we set unrealistic expectations for our success thinking it will come overnight or automatically. One culprit is the hype associated with the opportunity which blinds us to the reality of the situation. One opportunity may be just as good as any other but we will never know unless we commit the time and effort to give us a fair chance of success. Do your due diligence or as they often say “Look before you leap; still waters run deep”.

Many of the strategies new online marketers are taught are nonsense. Often they’re taught by pretenders, people who haven’t actually made much money online themselves, so in desperation they set themselves up as coaches just to make ends meet. Here are some of the things they are taught:

We know that providing valuable free content draws people to our business. But we can’t give everything away for free! How much is too much?

The Trend is your Friend, using Google Trends to plan digital advertising, blog posts and more. Hospitality marketing using Google Trends.

‘Easy’ can mean a lot of different things to different people. It is completely subjective. What is easy for one is difficult for another; but that is beside the point.