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Almost every conventional industry has moved to having an online presence in some form or the other. The travel industry is no different. In fact the “dot travel” domain name tld was one of the first new tlds to help identify the domain name and break away from the “dot com” convention. The travel industry depends on cross border lightning fast updates. This makes a website the most ideal backbone for connecting with the customer and passing on information as well as attracting new business.

You don’t have to be in business very long before you are told to identify your targeted audience. Most people are just trying to throw information out there and hope people will gather around. Take some time, ask yourself a couple questions, and focus specifically on who you want to reach.

A public relations agency remains an integral part of many businesses online as digital marketing has taken the world by storm. A top digital marketing agency can help your business grow in many ways. Search Engine Optimization Popular search engines reward businesses that get their backlinks naturally, and penalize those that don’t stick to the rules.

As technology and customer attitudes are always changing, so must marketers adjust accordingly. For 2016, marketers will need to think outside the box and the usual channels to stay ahead. Here are the top 6 marketing trends that will dominate in the coming year.

A hundred years ago a shop might have tried to be many things to most people. These days it pays to specialize. Rather than trying to be most things to most people, you want to do one thing and do it really, really well.