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Some of the most popular forms of troubles afflicting people that online marketers deal with relate to health, relationships, loans, making money and enhancing personal appearance-looking attractive, to name only a few. These are broad areas and difficult to deal with due to strong competition. As online marketers we have to zero upon very specific cases-niches- that make the life of people very difficult at a given point of time.

An infographic on social media released by Convince & Convert revealed that 70 percent of businesses do not respond to Twitter customer complaints. A study published in Entrepreneur showed that only 29 percent of companies with active Twitter handles take the time to answer customer inquiries.

A freelancer is a person who is not associated directly with any company but provides his/her services on a short term basis to companies, institutions or other people. This short term may range from a few hours to a few days. The freelancers are not bound by the contracts of companies i.e. they can work for anyone they want and don’t have to abide by the rules that the companies lay down for their employees.

Internet provides many such opportunities where you can work from home or work on line. Various job openings have been created for people who for one reason or the other cannot be the regular office goers. Job descriptions have changed along with nature of work.

Organizations are no longer relying only on the traditional methods of marketing such as printed advertisement and word-of-mouth. It is increasingly becoming important for organizations to engage in comprehensive online marketing to be successful in a competitive business environment. Today, online marketing has become an important avenue because it is a convenient medium that has the capacity of reaching out to the target audience effectively and quickly.