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John Caples – head of the third largest advertising agency in the USA for 40 years – analyzed the most commonly used words in one hundred successful headlines. Headlines that made money. Headlines which were repeated over and over by advertisers who measured the response from advertisement.

The below tips on writing headlines may just help you get better response to your advertisement. The only purpose of a headline is to target the person you want to reach and to sell them on wanting to know more. Headlines sell magazines and newspapers to their targeted audience.

There are 4 headlines as example to show how to construct one based on psychological triggers. 1) Psychological Reasons Why These Headlines Work Like Magic This headline had only one of the psychological triggers mentioned-it had a curiosity factor -but it lacked a question and it did not bring on the problem. 2) Which Precise Psychological Reasons Cause These Headlines to Work Like Magic?

Starting your own business with low investment costs is much easier than most people think. Unfortunately, the majority of people tend to picture opening a store, paying rent for the premises, paying for stock to fill the shelves, and then paying staff to help run the whole thing. When you think about traditional businesses this way, it’s understandable why so many people think they just can’t afford to get started. What you might not realize is that there are plenty of alternative business models that can be started with very little cash.

In traditional marketing, the term Marketing Mix defines the tools available to responsible marketing to meet company goals. Initially the elements of this mixture were 4: Product, Place, Price and Promotion. With web 2.0, 4P’s were replaced by 4C’s in Online Marketing: Content, Context, Connection and Community.