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Before diving into the world of social media marketing, consider this valuable advice: don’t be everywhere! As tempting as it seems to join every existing social media site there is, you just won’t have enough time to do so.

How many times have you heard that SEO will die? I believe you can’t keep track of the number of times. Personally I have lost count.

Marketing on the web has changed a lot over the last 20 years, but the greatest changes have occurred in just the last five. Previously, you could separate marketing into two different categories; working dollars and non working dollars.

Internet marketing and social media have become an integral part of just about every business on the planet. Consumers look more to their social networks for advice on new products or services as opposed to simply cross checking prices or brands.

With marketing so crucial to business success, finding the ideal company can be the difference between make or break but how can you be sure you are making the right decision for your business? With the online world, now more than ever popular amongst the consumers it is online marketing and with it, search engine optimisation that is deemed a must have for any business. Search engine optimisation is otherwise known as SEO and is a process involving keywords and organic ranking.