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How Much of Online Ad Figures Are for Real?

According to the Internet Advertising Bureau (IAB), fraud is costing the advertising industry about US$10b annually. A great deal of online ad figures reported are inflated and there is reason to question to the accuracy of such reports. As reported in the Financial Times (27 May 2014), this has caused ad giants to assemble new systems to help advertisers make sense of this mess and move the industry forward.

Making PPC Campaigns Pop Out

The best Internet marketing company would know that just having a PPC campaign is not enough. Not all campaigns for pay-per-click advertising are equal. Here are two tips to make a PPC campaign up to the level of expertise that a competent Internet marketing services company provides.

Are You Using These 4 Types of Content for Your Audience?

When I was first introduced to the idea of creating content to promote my makeup artistry business online I was stumped: What kind of content would I be able to create? What kind of content would my ideal audience want to see? Which kind of content would be better to promote my business online? This is what I discovered:

Is Content Marketing Dead?

I recently returned from a seminar in London where a speaker said that paid advertising only was the way to promote your business in today’s world. That ‘free’ was dead! That would mean that content marketing should have no place in your promotional activities. That valuable free content served no purpose. I believe that the speaker’s statement was wrong and here’s why.

5 Questions To Answer If You’re Starting A Home Based Business

While the journey to success can be different for each person, the underlying question beneath it all is, “How long will it be until I start to make money from home?” So what is it that makes the difference between faster profits and having to wait? Here are 5 questions that you need to answer when starting a home based business.

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