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Of course we all want every ad in our Pay Per Click campaigns to convert at 100%. Of course, that is not a realistic expectation. So, if every person that visits our web site(s) is not going to convert into a customer or potential customer, then what is a good ratio? How can this ratio be maximized?

Article marketing is not an “overnight success” kind of strategy. Although the results are long-lasting and sustainable, in most cases, it will take three to six months of work before you start to see a good return on your investment of time and effort. As a newbie marketer, you might start to feel impatient to see some results, especially if you’re still experimenting with your style and technique.

In an effort to stop web spam on the internet Google has launched their latest update known as Penguin 2.0. This article talks about what the Penguin 2.0 update is along with what the negative effects are for website owners everywhere.

This article discusses ways to improve your website performance in terms of leads and sales. This is referred to as your website “conversion rate” or the ratio of how many people buy from your site based on the number of visitors.

If you are struggling to get people to follow you then maybe it’s time that you start sharing your story to build the connection with your audience. When you share your story with others, you are first allowing yourself to be vulnerable enough to share with others the mistakes you probably have made in your past which will help your audience see that it’s OK if they too are making this same mistake.