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In numerical terms, 6.3 is greater than 4.8. However, when analyzing AB split test results, this may not necessarily be the case. The three common blind spots that explain why it may not be the case are: variability, sample size and confidence level. By not considering these, you may be leaving $1,000s of dollars on the table.

With the advent of hosted or ‘software as a service’ options for web-to-print (W2P), many of the financial and technical obstacles that may have discouraged smaller print service providers have been removed. But W2P implementations can still fail, for a variety of business-related reasons that have nothing to do with the technology or its pricing. Now that W2P has been around for a number of years, the experience of those early adopters who tried but failed with W2P can be put to your advantage.

Print service providers can achieve the full benefits of electronic job capture by integrating their web-to-print e-commerce portals with in-house MIS and production systems. This allows job data defined by the customer to drive the production and job management functions automatically, saving time, reducing waste and errors, while providing full visibility of costs. Approaches to integration and the human resources required are also discussed.

Are you a typical “set it and forget it” Facebook advertiser? What’s typical? Well, maybe you’ve launched an ad campaign, let it run, and been disappointed with the results.

With changes in the modern technologies and business market becoming very competitive, every business should market its products or services to enhance the return on investments. Few businesses are either changing to online modes or adopting digital marketing strategies in order to capture the lucrative online marketplace. You might receive tons of traffic on your website but unless they convert to leads or sales, it would not be of much use.