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While we’ve all been using it, unaware mostly, for the last two months, Google last week officially announced its new Hummingbird algorithm. Hummingbird’s main focus is to make search, specifically verbal searches on mobile devices, more natural. To accomplish this requires technology to become more ‘human’, which is what Google has done.

In today’s tech-savvy world, building your business’ online presence has never been more important. A website that just sits on a domain – hoping that someone might come across it randomly on the internet is simply not sufficient anymore. Search Engine Optimization (SEO) is the tool that can be used to insure that your site is listed as close as possible to the top of relevant search results.

Online marketing is a multi-faceted process that involves several elements working together to improve the visibility of your website. Becoming familiar with each of these elements will help you develop a marketing plan that expands visibility, increases traffic and boosts sales.

Google+ is one of the latest entries into the social media world, but some users aren’t sure how to get the most out of it when it comes to content marketing. This is why I have gathered some helpful information that you can use to market your content using Google+.

After devising your business plan, don’t forget to include your top marketing plans. It is indeed a big part of your business plan as it allows you to have a clearer picture on how your business will fare in your chosen market. Your marketing plan can either be formal or informal. It all depends on how you will approach it.