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When you own a business, Internet marketing is one of the best ways to get yourself some new customers and to raise your profits. You have to be creative about it though, because your competition is also marketing online as well. Here are some fun, creative techniques you can use for your Internet marketing plan.

Some people won’t buy your products because they have tried similar products in the past – and failed. But this is often because of things outside their control, even though they might blame themselves. If you can explain how external factors might have caused their failure in the past – and that they can overcome these factors now – you can persuade them to buy your products and services.

Visiting your Web site is a lonely experience, especially in the age of social media, where people are used to interacting on sites where there’s a constant stream of activity (like Twitter and Facebook). In fact, people are now relying more on the opinions of friends and peers before making decisions. So it’s not easy for them to make a decision in isolation on your Web site. You can help them by providing “social proof” – that is, the opinions of other people – on your Web site.

We act in ways that are consistent with our identity – the sort of person we think we are. This applies to your Web site visitors as well, and it influences their decision making. If you can connect your products and services to their identity, it makes it easier for them to make a decision – and for you to make a sale.

When marketing online, using more than just 1 marketing strategy is a great idea. The more marketing techniques you can use in your business, the better. Why?