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If you’re like most beginner online marketers, you want to get more sales for your business simply and easily. But sometimes this isn’t the easiest thing in the world to do. If your main business is in a competitive niche, you will have to put your marketing on overdrive if you wish to see the sales and results that you are looking for.

Guess what? Would you like to know the easiest way to sell the product that you’re promoting right now? I’m talking about the EASIEST way here.

Although people find round numbers easier to understand, they find specific numbers more believable. When you’re more specific, you sound more credible and authoritative, so use this in your Web site marketing.

People are influenced by people they like. You’re more likely to believe something somebody from your favoured political party says than the same statement from an opposition party. You’re more likely to believe friends than strangers. You’re more likely to believe people who are like you than those who are different. The same applies to your Web site, so use likeability in your marketing, and it will encourage more site visitors to buy from you.

People in your network suffer from information overload because there’s so much material available that it’s too much for them to receive, read and digest. If you can be the person who filters this content and only sends the most relevant material through to your network, it makes you a highly valuable and trusted resource because you’re reducing their information overload.