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How to Blog With Purpose (the ROI in Blogging)

Exceptional business blogging has evolved into a sophisticated form of online marketing. Today, technology defines how we digest every form of information and for many websites blogging has become a powerful part of their lead generation process.

Why Does Google Change Website Rankings Over Time?

Time and time again we see websites launch with average organic rankings at the 3rd-5th page, only to drop drastically later on. We also see this happen when a peak in organic website visits is followed by a significant drop. The average organic rankings are based on the algorithms of the search engine, and do not involve paid search marketing. However, both of these cases always lead to clients asking us: Why?

Reasons Why Article Marketing Is Still Important

Despite the changes in search engine algorithms, article marketing remains to be one of the most relevant and effective approaches in online marketing. Here are some reasons why this technique will always be an important part of the business.

14 Things You Can Do Now to Build Your Know, Like and Trust Factor to Market Your Small Business

In running an online business, most people have to first know you, then like you and then finally, trust you before any sale occurs. The “know, like and trust” factor takes time to build but it’s oh-so-important. Here are fourteen ideas for you to implement immediately to attract clients and customers and move them along the continuum to convert them into sales.

What Is Up Selling And Why Should You Use It?

In this article I am going to discuss how to increase your sales by using up sells. I shall describe what this is and how to use it effectively in your marketing efforts.

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