Content Marketing and Invasive Advertising
Not too long ago, the satellite television company, Dish Network, launched a highly creative Internet advertising campaign in which a spaceman, who looked more like an alien from Mars, would race across the screen hoping to attract the viewer’s attention. Dish Network, according to a report in the Wall Street Journal, isn’t the only company trying to nudge customers into taking action by clicking on their banner ads in an animation-centric environment. This latest trend has encompassed other leading players such as Tostitos and Cable One with their own avatars vying for the customers’ attention in a spirit of pure…
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