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Webinars should be an important part of your online marketing mix. In addition to bringing you free website traffic, they boost engagement with your audience, build your email marketing list, make sales and improve your business profile.

Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business person?

We live in a world of information transfer. People send out their passwords, credit card numbers and other personal information when they visit websites and often don’t think about security. Google does.

Always get to know who your competition is and what they’re doing. You don’t want to copy them, but you can get ideas from them on what type of marketing works. Plus, you can look at their offerings and figure out how you can make yours better.

The entire Internet was a very different place before 1998, and then Google turned up and shook the whole web world to its core. The explosive rise in power and popularity of Google has come at the inevitable expense of rivals such as MSN, Yahoo and so on, leading to a 2013 where the vast majority of second-place search sites aren’t even factored in by most users.