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To begin a search engine marketing campaign one must first take a hard look at their website and the pages it contains to see what they need to make them better. Search engine marketing is more than just getting the big engines to increase your ranking and suggest your pages more often. Search engine marketing is the establishment of good pages that people feel comfortable using.

To understand what search engine marketing is you will have to understand what a search engine is. All of you that are using a computer use one of the big engines to browse and find the things you want to see while you are online. Google is one, Yahoo is one, Bing is one, and Ask is one of the big engines that people turn to when they are looking. Search engine marketing is the act of using these big guys to help steer traffic to your website.

A web analytic service gathers and compiles data from online websites for different reasons. There are a lot of different types of data available on each different website and the web analytic service collects whatever information they need to do what their client needs.

When you hire a company to perform web analytic service for you there are several different strategies they can use to get the data that they need. The main web analytic service features will be that these agencies can provide you with detailed information on who comes to your website and how often they do this.

Some of you have not gotten familiar enough with computers, online advertising, and the owning of websites to know what a web analytic firm does, or what a search engine optimization campaign is all about. Most of you will never need to hire a web analytic firm to analyze your websites, but it is still nice to know what these companies do, and why they do it.