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The internet can be used by businesses to promote company products. Farmers have learned that a website with a blog can be used to inform customers and to reach new people by visually telling the story of their farms and their products.

On a journey to fully discover the digital sphere in Egypt, we explore all avenues and to conduct a set of consecutive studies and reports. It can be safely estimated that there are more than 50 million internet users in Egypt; this means about 55% penetration rate to the population in Egypt. 36% of the total Egyptian population is Facebook users “33 Million Facebook users in Egypt”.

Learn the differences between Facebook and Google. Which advertising medium is right for you? Which one has the easiest ad placement and is a more effective marketing platform for your products?

This is a great time to highlight your website, your branding and social media with festive Holiday displays. There are all kinds of things you can do, with the Holidays. Create nice new banners, decorate your website in a Holiday motif and maybe run a Holiday contest? Also, don’t forget to reach out to all clients, new and former ones to wish them the best during this joyous time. Be sure to put on your Holiday marketing hats and not let the time go by.

Digital marketing refers to the usage of online advertising tools to project products and services to potential customers. Digital Marketing has become a key component of the marketing strategy of most companies today, because as much as a third of the world’s population now spends time online. Digital marketing provides advantages that were previously unprecedented. With over 2 billion people having an active online presence, online marketing provides an incredible outreach. Also, most social platforms provide their services for free, making them very cost-effective. People also tend to prefer an online marketing approach because of its personal touch and interactive nature. With these features, online advertising provides opportunities that traditional marketing hardly can; and even if it could, it would be a financial and logistical nightmare.