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One of Cialdini’s influence principles is Reciprocity. If you want clients to help you, then offer tremendous value… by selling to them.

The Romans built one of history’s greatest empires. What others aspired to, they created. There has to be a few marketing lessons in there, don’t you think?

There’s nothing more powerful than an idea whose time has come. If you want to attract clients, build authority and be free from tech giants, this is how.

Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel.

It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or homogenous goods. And, while word of mouth is a great way to build business, it’s not likely going to be enough to make your design business profitable. If you want to boost your brand awareness and exposure, you first need to define and market your brand the right way.