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This is about viral marketing to get traffic to your website. It is telling your friends and associates about your product or service.

There is universal agreement among savvy business owners that a website should produce a positive return on investment (ROI). That a website should contribute to the financial health and prosperity of a business is common sense. The tricky part is how this should be measured, particularly for non-ecommerce websites. Let’s look at how this is done.

Online marketing has changed by leaps and bounds over the past several years. Most keywords that are related to the health care industry are now associated with specific Geo-locations. When you search for a doctor, instead of getting wide spread results, the initial ten you are shown are always local. Most search engines do offer organic results; the offices near your IP are what have been shown initially.

Content marketing. Yep, that’s it. Plain and simple. What is Content Marketing?

Content writing is not an exact science. There are no formulas leading the writer in the right direction toward the correct result. However, it is safe to say that there are a few unspoken rules that guarantee traceable improvements in this line of work, including a solid online reputation and bigger revenues.