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Building a Responsive Website: Mobile Optimization and Marketing- As the use of smartphones and tablets have increased drastically, millions of online shoppers have switched on from the desktops to the portable devices. Rather than spending hours in front of PCs, people find it more comfortable to look for desired products in online stores through their smartphones. In such a market situation, the need for mobile optimized website or responsive website design has enhanced immensely.

The widespread use of the Internet has opened new avenues for companies to market themselves more effectively and reach out to a larger audience. Internet services have paved way for digital marketing which is an innovative and effective way to increase customer base and connect with people all over the world.

Content marketing involves the creating and sharing of relevant and useful content such as articles, videos, infographics and more for the purpose of gaining customers and making sales. Content marketing has been around for a number of years and like all aspects of internet marketing, it is forever changing and evolving. Keeping up with these changes is crucial for your content marketing campaign.

The entire web hosting industry works on the hope that a user’s needs will increase and that they will need to keep upgrading their resources or account as their business grows. But a major concern for many entrepreneurs and clients is when is the right time to upgrade the account. This article deals with how to make that decision and what are the factors to consider before upgrading your web hosting account.

It is critical that companies be wary of streamlining their brand portfolio based on raw costs since the secondary costs can have varying and damaging effects when they are overlooked. The revenue contributions of each brand should for the foundation of formulating a corporate brand strategy.