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The importance of customer service to your online business can never be overemphasized, as a result of this, you must toe the line of successful companies who lay so much emphasis on customer service. Whether you are an established company or you are just starting up, there is an immense pressure on you to deliver as a marketer. In fact, you may even be running on low budget and every dollar you spend is queried for ROI at every meeting you attend including progress reports on social networking, customer service and online reputation management because the press has heard about it which makes it a potential for high return at low cost.

Affluent men are big online spenders, hence, a merchant should do everything possible to get their attention. Research shows that 13% of men with an individual income of over $100,000 a year spend more than $30,000 individually a year online. As a result, it is not a waste of time to carry out some research on their behavioral patterns when they are shopping on the internet.

Lots of copywriters out there would tell you that you should spend anywhere from 50 to 80% of your time writing an effective title of your page, and the remaining percentage of your time on your article. This is how important your headline is to the success of any webpage. With that said, let us look at some things we can do to make them more successful.

Having a good online reputation is highly desired in the era where a medium named Internet has no boundary and limits. One tart comment could ruin the image. Therefore, it is good idea to have company for the online image management that can reinforce a strong impression in the minds of the target audiences. The reason for hiring to company to look after your image online is essential because there is need to professionals dedicatedly indulged in tracking and solving out the problems.

If you use search engine marketing to promote your business, then focus on the top two search engines, Google and Bing, to promote your business. By having your sites indexed in these two search engines, you will get more traffic and more sales, and automate some of your traffic.